The campaign playbook,
free to read.

Everything we know about campaign websites, branding, fundraising pages, and staying compliant. No paywall, no email gate.

Websites

The Complete Campaign Website Checklist (2026)

Every page, feature, and legal requirement a political campaign website needs before launch, in one checklist.

Websites

How Much Does a Campaign Website Cost in 2026?

Real price ranges for political campaign websites: agencies, freelancers, DIY builders, and AI platforms compared.

Research

We Studied Every Sitting Senator's Campaign Site. Here's What Wins.

Original research: the patterns shared by U.S. Senate campaign websites, from hero signup forms to donation anchors.

Compliance

The "Paid for by" Disclaimer: Rules Every Campaign Must Follow

What political disclaimer law requires on campaign websites, ads, and materials, and the mistakes that draw complaints.

Security

Why Campaign Websites Get Hacked (and How to Make Yours Boring to Attack)

The real attack surface of political campaign websites and the architecture choices that eliminate most of it.

Branding

Campaign Logo Design: How to Get a Mark Voters Remember

What separates memorable political logos from template lookalikes, with a practical process for candidates.

Branding

Color Psychology for Campaigns: What Your Palette Tells Voters

How color choices affect trust, urgency, and conversion on campaign websites and materials.

Fundraising

Donation Page Best Practices: The Anatomy of a Page That Converts

Preset amounts, mobile design, fine print, and the small decisions that decide whether supporters actually give.

Strategy

The Campaign Launch Timeline: When the Website, Filing, and Announcement Should Land

A practical sequencing guide for candidate announcements: what goes live when, and the mistakes that waste launch-day attention.

Strategy

Run a Newsroom, Not a Blog: Press Releases for Local Campaigns

How a campaign newsroom earns press coverage and AI-search visibility, and a release format reporters actually use.

Compliance

Signup Forms That Are Compliant and Convert: FEC and TCPA Fine Print Explained

The consent language campaign email and text signup forms need, and how to add it without killing conversions.

Websites

Domains and Email for Campaigns: Claim the Ground Before You Announce

Choosing a campaign domain, setting up professional email, and avoiding the squatters and spam folders that plague launches.

Branding

Yard Sign Design: The Rules of the Roadside

How to design campaign yard signs that voters can actually read at 45 miles per hour, plus sizes, materials, and file formats printers need.

Branding

The Candidate Photo Shoot: A Shot List That Covers the Whole Campaign

One afternoon of photography can supply a campaign website, mailers, and social for the entire race. Here is the exact shot list.

Strategy

GOTV Mode: What Your Website Should Say in the Last Two Weeks

The final stretch changes a campaign website’s job from persuasion to logistics. Here is the switch list.

Websites

The Ten Mistakes Local Campaign Websites Keep Making

A field guide to the avoidable errors on local campaign websites, from missing disclaimers to dead donate buttons.

Websites

Writing an Issues Page Voters Actually Read

A plain-language formula for campaign issue statements: position, reason, proof, in under 120 words per issue.

Strategy

The Endorsement Playbook: Earning Them, Announcing Them, Compounding Them

How local campaigns collect endorsements and turn each one into a week of content across the website and social.

Branding

Campaign Typography: What Your Fonts Say Before Your Words Do

How type choices signal trust, energy, or amateurism on campaign materials, and pairings that work.

Compliance

Accessible Campaign Websites: Votes You Are Currently Leaving Out

Why accessibility matters for campaigns legally and electorally, and the fixes that cover most of it.

Branding

One Campaign, Every Platform: Social Branding That Matches Your Site

How to apply a campaign brand kit across Facebook, Instagram, and the rest so every voter touchpoint matches.

Branding

The Files Your Print Vendors Actually Need (and Why a PNG Is Not Enough)

Vector versus raster, bleed, one-color versions: a plain-language guide to handing artwork to sign shops, shirt printers, and mail houses.

Strategy

What AI Actually Does for a Local Campaign (and What It Should Not)

A sober guide to where AI genuinely helps small campaigns: websites, branding, drafting, and where human judgment stays in charge.

Compliance

Disclaimer Rules Differ by State: The Traps for Local Campaigns

Federal rules get the attention, but state and local races follow state law. The common variations and how to find yours.

Your campaign site, designed free.

Upload your brand and bio. See your complete site in about a minute. Pay only when you publish.

Build your free site →Free preview · No credit card